I get that the gender divide thing is lucrative. At least women's clif bars taste marginally better, but they have less calories and protein which kind of defeats the purpose of a clif bar, and the New Age woman dancing under a moon on the wrapper is kind of irritating. Women's bike shorts also somewhat make sense, although I bought men's bike shorts because they were cheaper and they work just fine (maybe because I have the ass of a small man). In almost every sport there is a women's edition of something, usually pink or turquoise and covered in those really annoying flowers, to show that we women athletes are sassy yet feminine, obviously. I like that in our grand capitalist economy I can buy skis for my weight and gloves that fit my hands, but I would appreciate less pink in the marketing and more common sense.
As a woman (pseudo)climber, I weigh about as much as your average fourteen year old boy and I'm sure your rope can't tell the difference. If I fall, I just need a rope that won't snap, regardless of my gender. The only logical way to market a women's rope would be to say it's lighter (say a 9) for our frail frames, but the Tendon women's rope is a solid, midweight 10.2 mm.
So yeah, Tendon, stop abusing the gender marketing thing so flagrantly. I suppose I should be glad that your rope isn't pink.
Remotely related: Beth Rodden is a sexpot.
